A comprehensive analysis published by Our Crypto Talk reveals that decentralized social media (SocialFi), one of the most ambitious trends of 2023–2024, has effectively come to an end by 2026.
According to the analysis, the majority of SocialFi platforms have either been completely abandoned, acquired, or become functionally irrelevant. Most tokens associated with the sector have lost over 90% of their value, with some projects experiencing a loss as low as 99%. Examples of altcoins cited include FRIEND, DEGEN, CYBER, RLY, and DESO.
According to Our Crypto Talk, much of the participation in the SocialFi ecosystem was fueled not by genuine community need, but by speculative capital, bot-based reward collection, and short-term trading. When incentives diminished, users quietly abandoned the platforms. The analysis interprets this as a clear distinction between “usage” and “financial activity.”
The analysis adds that SocialFi appears to be a highly attractive idea in theory: direct value transfer instead of advertising, user-owned social graphs instead of platforms, and direct revenue generation for content creators. However, in practice, it is argued that conversation is reduced to a balance sheet item, and social interaction is reduced to a commercial instrument.
Our Crypto Talk assessed the situation as follows: “Hundreds of millions of dollars were raised, tokens dropped by 99%, flows decreased, and communities disbanded without even saying goodbye.”
At the heart of the analysis is the finding that SocialFi is built on a critical assumption: the idea that adding money to social interaction will improve behavior. According to Our Crypto Talk, this assumption has almost always backfired. Money changed incentives; incentives changed behavior; and behavior changed culture. The reason social networks collapsed wasn’t because users didn’t earn enough money, but because interaction became dehumanized.
It is noted that the first generation of SocialFi platforms favored designs that financialized “people”; access tokens, content creator coins, and profile-based assets transformed social spaces directly into markets. At this point, the question of “who will be pumped?” replaced the need for content quality or relationship building.
One of the points particularly highlighted in the analysis is that the harshest criticism of SocialFi came not from a “bear market commentator,” but from Vitalik Buterin, one of the founders of Ethereum. In early 2026, Buterin called for a “return to decentralized social networks” instead of more tokens.
Buterin’s approach argues that a better society needs communication tools that prioritize long-term user interests over short-term engagement metrics. The analysis uses Buterin’s Substack example to highlight the importance of distinguishing between directly supporting content creators and turning them into speculative assets.
*This is not investment advice.
