Rakuten, the Japanese e-commerce giant, has taken a significant step to accelerate cryptocurrency adoption. By integrating XRP as a payment method into its platform, the company provides direct access to 44 million users.
According to the announcement, users can now make payments with XRP through the Rakuten Pay app. This integration will enable XRP use at over 5 million merchant locations across Japan. Users can also buy and sell this digital asset developed by Ripple through the app, purchase XRP with Rakuten points, and store their assets in the Rakuten Wallet.
Ripple ecosystem manager Tatsuya Kohrogi stated that this development is a significant milestone for the crypto sector. According to Kohrogi, this integration will introduce digital assets not only to crypto-focused users but also to millions of everyday shoppers.
According to the company, the scale of the integration is remarkable. Rakuten has over 100 million members and an annual e-commerce volume of 5.6 trillion yen. Furthermore, over 3 trillion loyalty points in circulation (worth approximately 23 billion dollars) can now be converted to XRP.
*This is not investment advice.
