Google announced in September 2023 that it would update its cryptocurrency and related products policy to allow advertisers to promote blockchain-based games featuring non-fungible tokens (NFTs) as long as they do not contain gambling-related content.
According to Google, advertisers offering NFT games will need to meet the following requirements and be approved by Google before they can advertise on its platform:
- NFT games must not promote gambling-related content, such as games where players can deposit or wager their NFTs in exchange for the opportunity to win anything of real-life value (including other NFTs), or social casino games that award NFT prizes.
- NFT games must comply with local laws for each area their advertising targets.
- NFT games must not promote “real money gambling” sites, such as online casinos or sports betting sites. If advertisers want to run ads promoting gambling-related content that integrates NFTs, they will need to comply with the gambling and games policy and obtain the appropriate Google Ads certification.
Google said this policy update aims to clarify the scope and requirements for advertising blockchain-based games featuring NFTs, which have increased in popularity and diversity in recent years. The policy update will go into effect on September 15, 2023 and will apply globally to all accounts advertising these products.
*This is not investment advice.