Japanese Investment Company Metaplanet Developed a New Strategy to Buy Bitcoin! Here Are the Details

Tokyo-listed Metaplanet is accelerating its Bitcoin (BTC) purchases with plans to issue one-year notes to fund additional purchases, mirroring a strategy pioneered by US-based MicroStrategy.

Metaplanet Announces $11.3 Million Debt Sale to Expand Bitcoin Holdings

The company announced on Monday via X that it will issue 1.75 billion yen ($11.3 million) worth of common bonds with an annual interest rate of 0.36%. The funds raised will be entirely allocated to increasing its Bitcoin holdings.

Metaplanet entered the Bitcoin market in April 2024, viewing the cryptocurrency as a hedge against Japan’s national debt and yen volatility. Since then, the company has amassed 1,018 BTC worth approximately $92.33 million, according to Bitcoin Treasuries.

The firm also implemented options strategies to further grow its cryptocurrency reserves, positioning itself as a major institutional Bitcoin holder in the region.

Metaplanet's approach mirrors that of MicroStrategy, a US-based business intelligence firm that has become a prominent Bitcoin advocate.

MicroStrategy has frequently used debt instruments to finance cryptocurrency purchases, solidifying its status as the largest institutional holder of Bitcoin.

As Bitcoin continues to gain traction as a store of value and institutional asset, Metaplanet’s strategic expansion underscores the growing institutional interest in the cryptocurrency.

Given Japan's unique economic pressures, the move could signal broader adoption among Japanese companies seeking alternative reserves.

*This is not investment advice.