Dubai’s crypto regulator, the Virtual Assets Regulatory Authority (VARA), has implemented updated marketing guidelines for virtual assets, introducing stricter rules to protect investors.
Dubai Adopts Stricter Rules for Crypto Investment Marketing
Starting October 1, firms promoting virtual assets in the United Arab Emirates (UAE) will be required to include a prominent disclaimer in their marketing materials warning of the risks associated with these investments. The disclaimer will clearly state that “virtual assets may lose all or part of their value and are subject to extreme volatility.”
VARA's updated guidelines aim to ensure that virtual asset service providers (VASPs) operate in a transparent and responsible manner.
Matthew White, Chief Executive of VARA, emphasised that clear and actionable guidance will help firms build greater trust and transparency in the market.
The UAE’s move to regulate crypto marketing aligns with measures taken by countries like Belgium and Singapore, which have tightened their own regulations on crypto-related advertising.
For example, Belgium now requires ads to include the disclaimer “The only guarantee in crypto is risk,” while the UK has banned referral bonuses, which are common in the industry.
Additionally, firms offering incentives for virtual assets in the UAE will be required to obtain compliance approval from VARA.
“Incentives should not mislead investors or prevent them from properly assessing the risks involved. The new rules mark an important step towards ensuring safer crypto investments in Dubai’s growing virtual asset market.”
*This is not investment advice.