Coinbase, the largest cryptocurrency exchange in the United States, announced the integration of Apple Pay into its fiat-to-cryptocurrency payment solution called Coinbase Onramp.
The move, first detailed in the exchange’s developer documentation, aims to reduce issues typically associated with funding self-custody wallets.
Coinbase Onramp offers a one-click purchasing feature that minimizes the steps required to convert fiat currency into cryptocurrency.
“Using crypto often involves too many hassles, and users give up as a result,” Coinbase said. The new integration is part of an effort to simplify the process and retain users. Formerly known as Coinbase Pay, the Onramp tool is a software development kit (SDK) and a suite of APIs that developers can embed in their apps and browser extensions. It supports a wide range of wallets, including Ethereum’s MetaMask and Rainbow, Solana’s Phantom, and Coinbase’s own Coinbase Wallet.
According to a Coinbase representative, the product was quietly rolled out to a select group of customers just before Thanksgiving in the US.
Coinbase acknowledges the challenges of onboarding users to crypto, including lengthy Know Your Customer (KYC) procedures, the need for multiple apps, and other pain points. By integrating Apple Pay, the company hopes to simplify the process and attract a broader user base.
*This is not investment advice.