The rapid increase in the adoption of cryptocurrencies and blockchain technology has also increased the number of partnerships.
At this point, the latest news came from Japan's popular watch brand Casio and Polygon (MATIC).
Accordingly, Casio has partnered with Ethereum network Layer-2 scalability platform Polygon Labs.
As part of this partnership, it will launch virtual G-SHOCK watches on Polygon.
Casio stated in its statement that it will release an NFT collection called G-SHOCK CREATOR PASS on Polygon, limited to 15,000 pieces.
It was stated that these NFTs will allow participants to participate in events organized in the VIRTUAL G-SHOCK community.
The distribution of these NFTs will begin on September 23, and customers who have previously registered for a CASIO ID within Casio will be able to participate in the pre-distribution phase, which is planned to be held on September 23-26.
The public distribution phase will begin between September 26-29.
Casio added that users will also have access to the project-specific Discord channel, and distribution will begin in Japan, the USA, Germany, Italy, the Netherlands, Spain, the UK, Portugal, Australia, India, Singapore, Indonesia, Malaysia, Thailand, Vietnam and the Philippines.
Casio's Senior General Manager Takahashi Oh stated the following in his statement:
“At its core, our virtual G-SHOCK is designed to be accessible, innovative and inclusive, meaning the user experience should be seamless and simple.
Therefore, Polygon was the most natural and logical choice for us. “We aim for the company and users to work together to develop the G-SHOCK brand, which celebrates its 40th anniversary this year.”
With this development, Casio joined other brands such as Starbucks and Adidas in partnering with Polygon Labs.
Following the partnership news, Polygon experienced a 3% increase during the day.
*This is not investment advice.