Cryptocurrency exchange Huobi has introduced its new international identity, HTX, in a bid to bring its services to a wider English-speaking user base.
Huobi is Rebranding
Justin Sun, who serves as Huobi's global advisor, shared this information during a media session at the Token 2049 event in Singapore.
Sun stated that Huobi's strategic vision extends beyond being primarily a China-based exchange.
The platform has already received seven licenses globally and is actively collaborating with governments in various regions, including Lithuania, Dubai, Australia, Argentina and Brazil, to establish compliant crypto exchange operations.
The shift from “Huobi” to “HTX” for international branding stems from a desire to present a more accessible and easily pronounceable identity for those who do not speak Chinese. “Huobi” means “fire” and “coin” in Chinese.
Reflecting on past international ventures, Sun admitted that Huobi's previous ventures were not as successful as some other exchanges born in China.
Citing Binance's significant success in global expansion, he attributed some of that success to superior branding efforts.
Sun emphasized that Huobi has had a spotless record since its founding in 2013 and has not experienced any major incidents. Sun also highlighted the rigorous selection process the platform implements to list new tokens.
*This is not investment advice.