Cryptocurrency exchange Okcoin announced its decision to rebrand globally as OKX. The transition, which will take place in the coming months, marks a new era in the company's history.
OKX President Hong Fang, who has been part of Okcoin for five years, described the decision as a “bittersweet moment”. “Rebranding as OKX across our key operational jurisdictions will be great for our customers and our business. I'm very excited about what's next,” said Fang.
The rebranding process will be sequential, starting in Singapore, followed by the European Union (EU) and finally completed in the United States (US). For Okcoin customers in these regions, they will receive the same product services under the same regulatory framework, but with a new brand.
Okcoin was founded nearly 10 years ago as the largest fiat-to-crypto platform locally.
In January 2023, Okcoin took a significant step and joined forces with its long-time sister company OKX. As part of this change, Hong Fang also took on a new role as President of OKX.
OKX COO Jason Lau agreed with Fang: “We will be discontinuing the Okcoin brand and transitioning to OKX within the next few months. Our goal is to deliver a more cohesive and familiar experience for all users while maintaining our values of transparency and accessibility.”
*This is not investment advice.